Does a Great Culture Just Happen?

by Linda Coors on January 17, 2013 · 0 comments

Excerpt from Teleconference on 9/9/12 with Jim Paluch and Frank Ross:

Does a great culture just happen by luck?

No. Think about the great companies in the industry and ask yourself these questions:

  1. How do they live and breathe every day?
  2. What is their esprit de corps1?
  3. How proud are they of their company?

Have you ever asked yourself how you can get your company to be that way? Look in the mirror and ask, “What is my job? What should I really be focused on creating?”

Here is what you should be doing as an owner or a leader:

  1. Create the vision for your company and learn to communicate it in many different ways:
  • Fun retreats
  • Strategic planning
  • Live it each and every day.
  1. Create the esprit de corps for your company.
  2. Be a cheerleader.
  3. Plot the strategy of the company and how to execute it.
  4. Set the mores or ethics of the organization.
  5. Constantly be with your people and know them and about their families. Know where they are strong or weak and help them to improve.
  6. Surround yourself with great people – the trick here is people want to gravitate to success. Make sure you are doing the things that help you to be a success.
  7. Create unity in the focus that “our company is the best there is and our collective mission is to make it greater every day.”
  8. Create a sense of fairhandedness where everyone in the organization is accountable for goals that they are meant to achieve, and they are meant to take ownership of those goals. Create benchmarks so they know what they are to meet or exceed.
  9. Be a coach to help people when they are not achieving their expectations.

Creating a great culture doesn’t just happen. It is an active, ongoing process communicating the vision and holding people accountable to create that culture.


1the common spirit existing in the members of a group and inspiring enthusiasm, devotion, and strong regard for the honor of the group

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